Sandra Aaron began planning events in university as part of the Ryerson Students Union and as president of the Jewish Students Council of Ryerson. She planned her first weddings when she was a student at Neve Yerushalayim College for Women in Israel. Upon returning to Canada in 1994 Sandra embarked on her professional career as an event planner. In 2006 Sandra decided to strike out on her own. Sandra is on the board of the International Special Events Society - Toronto Chapter.

Sandra believes that Mindless Sophistication Events is more then a business name; it is a state of mind and one that Sandra embodies on a daily basis. She’s professional and fun. She loves afternoon tea and is as comfortable in jeans as she is in formal wear. Travel is a passion of hers. Her day is not complete without laughter. She is as unique as her clients. She loves that she gets to work with such amazing people and is thankful for the life she has.