Mindless Sophistication was originally founded in 2006 as a product-placement advertising firm that specialized in celebrity gift bags & lounges for award shows and festivals. With a belief that everyone deserves to be treated like a celebrity; especially on their special day we expanded our services to include wedding planning. In addition to our popular gift bags & lounges we now offer a number of wedding and event planning services. We can be as much or as little involved in the planning process as is required. One thing we are very proud of is our destination and Jewish wedding services. We are also proud to be the first to offer a Wedding Concierge® service. We believe that one aspect of the wedding that helps to make every bride and groom feel relaxed on the big day is knowing that their guests are being treated with the same five star quality service they would provide in their own home. Our Wedding Concierge® service is just another example of how seriously we take the enjoyment of guests and each wedding couple.
 

 
It is estimated that the current focus of Mindless Sophistication is around 90% weddings and other events. Gift Bags & Gift Lounges account for 10%.

The Woman Behind The Name

Owner, Sandra truly believes that the term Mindless Sophistication is more then a business name; it's a state of mind. A state of mind she tries to embody on a daily basis. Sandra is a unique person who began her career in events during university over 15 years ago and has never stopped. She’s professional but fun. She loves afternoon tea, and is as comfortable in jeans as she is in formal wear. Summer is her favourite season. It’s a time when she can often be found outdoors playing tennis or rowing with her crew. Travel is a passion that needs to be indulged often. She loves people, history and exploring different cultures. She enjoys top quality and insists that all brides and grooms receive the same level of service that she would want for herself. Every couple is unique and she wants to bring that uniqueness out by creating an event that is perfect for them. She'd love to plan a wedding on a train or anywhere equally offbeat.